Embelleze is a 100% Brazilian Company based in Rio de Janeiro, creating and developing haircare products adapted to the infinite diversity of women with different life styles and unique beauty needs. Present in 70 countries in 2024, the group was ranked the 66th biggest beauty companies in the world on the 2023 edition of the American magazine WWD Beauty Inc.
Portfolio of over 625 items.
In Memorian
Our Best Sellers
Novex Brazilian Keratin
Novex Brazilian Keratin
Repair the capillary fiber, giving strength, softness and brilliance
Novex My Curls
Novex My Curls
Much more than Hydration and Nutrition, a powerful Anti-frizz action and a
sublime Shine.
Novex Salon Blindagem
Novex Salon Blindagem
Strength, Thermal Protection and Shine. With conditioning action, shield and raise the strands’ shine and the durability of the blow-dry.
Novex My Little Curls
Novex My Little Curls
Exclusively created for the curly hair children’s specific needs. With intense Shine and Softness.
Afrohair
AfroHair
Hydration, Reduction of frizz and split ends for Coily Hairs.
Novex Mystic Black
Novex Mystic Black
Mystic Black contain Baobá Oil, that possesses a high nutrition index and an extraordinary emollience power.
What is
?
Novex is a world well-known Brazilian hair care brand
Famous for its deep conditioning treatment
30 millions of units sold only in Brazil in 2024
Novex is a fast acting and nutritious deep conditioning treatment infused with blends of oils & vitamins. Each Novex collection was developed for specific hair concerns to treat the hair and restore its shine and smoothness.
With salon professional quality, Novex products are Vegan, Cruelty Free, suitable for all hair types & textures and are consumer friendly.
Discover the best solution for your hair.
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10 REASONS TO CHOOSE EMBELLEZE
- 100% Brazilian brand;
- Compatible with all hair types;
- Multicultural: the brand of diversity;
- Recognized specialist formulas;
- Developed with natural and sustainable ingredients;
- Vegan pet love products;
- Care for Environmental sustainability;
- Professional quality;
- Present in Europe and United States for over 14 years;
- Keep up with consumer expectations for innovative performance products.
