We Transform Lives Through Beauty
Brand Portfolio
Created taking in consideration consumers needs & hair type
Novex Brazilian Keratin
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The Novex Brazilian Keratin line is perfect for repairing the capillary fiber, restoring strength, softness, and shine to your hair. Enriched with hydrolyzed keratin, this formula deeply penetrates strands damaged by pollution, chemical treatments, and excessive use of heat tools, such as flat irons.
The hydrolyzed keratin provides quick absorption, ensuring healthy, resilient hair with an unmistakable beauty. This intensive treatment revitalizes the capillary fiber, delivering sublime shine and lasting softness.
- Shampoo Novex Brazilian Keratin 300ml
- Conditioner Novex Brazilian Keratin 300ml
- Mask Novex Brazilian Keratin 400g
- Mask Novex Brazilian Keratin 1kg
- Max Keratin Novex Brazilian Keratin 250ml
- Recharge Novex Brazilian Keratin 80g
Novex My Curls
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Novex My Curls line contains Cranberry to protect, hydrate and purify the capillary fiber and the scalp, and also to keep the hair light and healthy.
Also reunites 7 nutri-functional oils: Sunflower, Coconut, Linseed, Macadamia, Olive, Avocado and Argan. This special oils mix offers your waves and curls, much more than hydration and nutrition, a powerful anti-frizz action and a sublime shine.
- Shampoo Novex My Curls 300ml
- Conditioner Novex My Curls 300ml
- Mask Novex My Curls 400g
- Mask Novex My Curls 1kg
- Leave-in Conditioner Novex My Curls Soft 500g
- Leave-in Conditioner Novex My Curls Intense 500g
- Leave-in Conditioner Novex My Curls Regular 500g
- Hair Jelly Novex My Curls 500g
- Hair Butter Novex My Curls 500g
AfroHair Style
The AfroHair Style line offers intense hydration, frizz reduction, and split-end repair specially designed for coily hair.
Choose how to enhance your beauty with the AfroHair products, and experience hair that is incredibly soft, deeply hydrated, and brimming with shine. Perfect for embracing and elevating your natural curls, AfroHair transforms each strand, leaving your hair looking healthier and more radiant than ever.
- Shampoo AfroHair Style 300ml
- Conditioner AfroHair Style 300ml
- Mask AfroHair Style 1kg
- Leave-in Conditioner AfroHair Style 500g
- Curl Activator Leave-in AfroHair Style 500g
- Hair Humidifier AfroHair Style 250ml
- Hair Styling Gel AfroHair Style 500ml
- Hair Oil AfroHair Style 200ml
Novex My Little Curls
Dermatologically tested and approved, Novex My Little Curls line was specially designed to meet the unique needs of children with curly hair.
Offering intense shine and softness, this line ensures curls are left deeply hydrated, well-nourished, and perfectly smooth. With Novex My Little Curls, kids’ curls receive the gentle yet effective care they deserve, promoting healthy, bouncy, and beautifully defined curls every day.
- Shampoo Novex My Little Curls 300ml
- Conditioner Novex My LittleCurls 300ml
- Mask Novex My Little Curls 400g
- Mask Novex My Little Curls 1kg
- Leave-in Conditioner Novex My Little Curls 300ml
- Hair Jelly Novex My Little Curls 500g
- Hair Butter Novex My Little Curls 500g
- Curls Activator Novex My Little Curls 300ml
- Detangler Spray Novex My Little Curls 120ml
Novex Mystic Black
Baobab Oil boasts a high hydration index and exceptional emollient power, providing intense nourishment with easy absorption—making the Novex Mystic Black line ideal for dry, unruly, chemically damaged, frizzy, or split-end-prone hair.
This line delivers deep hydration and control, leaving hair smoother, softer, and visibly healthier with each use. Embrace the transformative power of Baobab Oil with Novex Mystic Black, and enjoy hair that’s rejuvenated, manageable, and full of life.
- Shampoo Novex Mystic Black 300ml
- Conditioner Novex Mystic Black 300ml
- Mask Novex Mystic Black 400g
- Mask Novex Mystic Black 1kg
- Leave-in Conditioner Novex My Curls Soft 500g
- Leave-in Conditioner Novex Mystic Black 500g
- Novex Mystic Black Recharge 80g
Novex Salon Blindagem
Novex Salon Blindagem Shield forms a protective layer around each strand, defending against external aggressors, heat, and excess humidity.
This powerful armor strengthens the hair’s internal structure, seals the cuticles, combats frizz, and enhances both shine and blow-dry longevity. Designed to protect hair fibers from the impact of heat styling, it makes blow-drying easier and more effective.
The formula is enriched with a blend of amino acids, phytokeratin, silicones, and density-replenishing agents, ensuring resilient, smooth, and radiant hair with every use.
- Novex Salon Blindagem 400g
- Novex Salon Blindagem 200g
- Novex Salon Blindagem 90g
Novex My Curls Movie Star
For perfect curls with deep nourishment and extra shine, caring for your curls doesn’t have to be a drama or a thriller!
Step into the spotlight with Novex My Curls Movie Star and get ready to write a happy ending for your hair, full of nourishment and radiant shine.
This formula features Shea Butter and a powerful blend of six oils—Sunflower, Coconut, Linseed, Macadamia, Olive, Avocado, and Argan—to give your curls all they need to stay healthy, vibrant, and beautifully defined.
- Shampoo Novex My Curls Movie Star 300ml
- Conditioner Novex My Curls Movie Star 300ml
- Mask Novex My Curls Movie Star 1kg
- Leave-in Conditioner Novex My Curls Movie Star 1kg
- Curl Activator Leave-in Novex My Curls Movie Star 500g
Novex Coconut Oil
- Shampoo Novex Coconut Oil 300ml
- Conditioner Novex Coconut Oil 300ml
- Mask Novex Coconut Oil 400g
- Mask Novex Coconut Oils 1kg
- Leave-in Conditioner Novex Coconut Oil 300ml
Novex Super Aloe Vera
Discover the power of intense hydration and regeneration with Novex Super Aloe Vera line. This extra-nourishing formula leaves your hair silky, strong, nourished, and deeply hydrated.
Suitable for all hair types, Novex Super Aloe Vera line provides repair, moisturization, hydration, and softness, ensuring your hair is protected and revitalized with a beautiful, healthy shine.
- Shampoo Novex Novex Super Aloe Vera 300ml
- Conditioner Novex Novex Super Aloe Vera 300ml
- Mask Novex Novex Super Aloe Vera 400g
- Mask Novex Novex Super Aloe Vera 1kg
- Leave-in Conditioner Novex Novex Super Aloe Vera 500g
- Hair Styling Jelly Novex Novex Super Aloe Vera 500g
- Hair Defining Gel Ultra Novex Novex Super Aloe Vera 300ml
- Novex Novex Super Aloe Vera Recharge 80g
Novex Collagen Infusion
Novex Collagen Infusion line features 100% plant-based collagen, derived from Acacia Senegal, a native African tree. This collagen delivers natural precursors that bond seamlessly with hair, enhancing both hydration and firmness.
It also offers additional benefits, such as frizz reduction, enhanced shine, and deep hydration. The result? Noticeably fuller, healthier hair with up to a 23% increase in strand diameter, along with boosted repair, hydration, and radiant shine.
- Shampoo Novex Collagen Infusion 300ml
- Conditioner Novex Collagen Infusion 300ml
- Mask Novex Collagen Infusion 400g
- Mask Novex Collagen Infusion 1kg
- Leave-in Conditioner Novex Collagen Infusion 300ml
- Novex Collagen Infusion Recharge 80g
Novex Argan Oil
Novex Argan Oil line delivers mirror-like shine and effective frizz control. Highly moisturizing, it strengthens the capillary fiber, restoring hair’s natural shine and softness while providing deep repair to each strand.
Extracted directly from the Argania Spinosa tree, found only in the deserts of Morocco, this precious oil—known as “Moroccan Gold”—brings luxury and nourishment to your hair, leaving it healthier, smoother, and radiantly beautiful.
- Shampoo Novex Argan Oil 300ml
- Conditioner Novex Argan Oil 300ml
- Mask Novex Argan Oil 400g
- Mask Novex Argan Oil 1kg
- Leave-in Conditioner Novex Argan Oil 300ml
Novex Power Length
Perfect for all types of long hair, Novex Power Length line is the ultimate addition to the Novex family. This vegan-friendly collection is designed to enhance shine, hydration, care, and recovery for long locks.
Formulated with Biotin—a water-soluble vitamin essential for cell growth and overall hair health—and Panthenol, which delivers a conditioning effect, the line makes hair easier to manage while maintaining its natural beauty. With Novex Power Length, long hair gets the nourishment and care it deserves to look healthy, vibrant, and full of life.
- Shampoo Novex Power Length 300ml
- Conditioner Novex Power Length 300ml
- Mask Novex Power Length 1kg
Novex Cool Blonde
Novex Cool Blonde line is specially crafted for blonde, gray, white, or highlighted hair, featuring the powerful ingredients Açaí and Ceramides. Açaí offers a wealth of vitamins, carbohydrates, proteins, lipids, minerals, amino acids, and fibers, providing numerous benefits for the hair while also delivering antioxidant protection.
Ceramides work to lock in moisture, reducing dryness, enhancing repair, and boosting hydration. This blend promotes intense shine and a silky texture, leaving hair looking vibrant, healthy, and beautifully radiant.
- Shampoo Novex Cool Blonde 300ml
- Mask Novex Cool Blonde 400g
Novex Power Max
The Novex Power Max line revitalizes and restores beauty to your hair, promoting capillary harmonization for a balanced, healthy look.
Perfect for porous, dry, brittle, and inelastic strands, this line helps repair damage, provides deep hydration, and enhances strand resistance. With Novex Power Max, your hair regains its vitality, strength, and natural elegance.
- Shampoo Novex Power Max 300ml
- Conditioner Novex Power Max 300ml
- Mask Novex Power Max 1kg
- Leave-in Conditioner Novex Power Max 300ml
HairLife Straight and Natural
HairLife Straight and Natural Straightening Kit is the ultimate solution for hair dreaming of the perfect straight look.
Its unique formula, powered by Ammonia Thioglycolate, ensures proven straightening results combined with intense revitalization.
Enriched with a luxurious mix of oils—including Avocado, Coconut, Sunflower, Argan, Linseed, Macadamia, and Olive—alongside Shea Butter and Panthenol, this kit leaves hair softer, shinier, and straighter while enhancing its natural movement. Achieve beautifully sleek and nourished strands with HairLife.
HairLife Curly and Natural
For coily hair seeking softer, more defined waves, HairLife Curly and Natural Relaxing and Curling Kit is the ideal choice. Its unique formula, powered by Ammonia Thioglycolate, creates perfectly shaped, vibrant curls full of life.
Enriched with a nourishing blend of oils—Avocado, Coconut, Sunflower, Argan, Linseed, Macadamia, and Olive—along with Shea Butter and Panthenol, this kit leaves curls softer, shinier, and more manageable while enhancing their natural movement. Achieve beautifully relaxed and radiant curls with HairLife.
AmaciHair Straigth
Guanidine-based Relaxation Cream offers gentle relaxation with nourishing care. Its enriched formula combines Coconut Oil, celebrated for its exceptional conditioning properties and as a rich source of nutrition for dry and damaged hair, delivering softness and shine.
Additionally, it features Mango Seed Oil, packed with essential triglycerides that are vital for healthy, hydrated hair. This blend leaves hair smoother, softer, and full of life.
AmaciHair Tradicional
Guanidine-based Straightener Cream delivers effective straightening with added nourishment and hydration. Its enriched formula features Coconut Oil, renowned for its excellent conditioning properties and as a rich source of nutrition for dry and damaged hair, promoting softness and shine.
Complemented by Avocado Oil, packed with vitamins A, D, and E, it helps maintain capillary hydration and nourishment, leaving hair smooth, healthy, and beautifully radiant.